Senior support for growth, transformation and local execution
between Japan and Europe

Japan–Europe Strategy

Business Development

Transformation



Support from strategic direction to local execution

//1

  • Market assessment and go-to-market strategy
  • Local business development and key-account support
  • Customer and partner identification
  • Trade fair, delegation and executive meeting support

//2

  • Growth, portfolio and business model strategy
  • Performance improvement and cost optimization initiatives
  • Procurement and supply-chain
  • Organization, M&A, post-merger integration and cross-cultural alignment

//3

  • Interim project and program leadership
  • European launch office or Japan Desk setup and management
  • Transformation PMO and implementation management
  • Local stakeholder, partner and supplier coordination

I combine senior strategy experience with deep Japan–Europe expertise and provide support from the first strategic question through local implementation.

Sebastian Heindl is an independent management consultant and the founder of SH Business Partners. He brings 15+ years of experience in strategy consulting, industry and international business, including 9 years with Roland Berger in Germany and Japan.

He brings experience from more than 30+ consulting projects across industrial and consumer sectors-from market entry and product localization to performance improvement, supply-chain transformation, M&A and cross-border implementation.

Having lived and worked in Japan for more 10+ years and in China for 2 years, Sebastian combines European market and industry expertise with a deep understanding of Japanese business culture. He helps connect strategic priorities at headquarters with the realities of regional organizations, local markets and customers.

Depending on the project scope, SH Business Partners maintains a trusted network of senior experts and independent specialists. This provides clients with complementary functional, sector and regional expertise.

His academic background spans Japanese and Chinese studies, economics and business administration, with studies at Heidelberg University and Hitotsubashi University in Tokyo. He holds an M.A. in Japanese and Chinese Studies from Heidelberg University, where his academic research focused on market entry strategies of Japanese companies in China.